INTERIOR, COFFEE SHOP, MORNING
Two women are seated at a table next to a window in a
trendy coffeshop. Both are in their late thirties, one
of them is wearing an all-white jumpsuit, the other is
wearing an oversized sweatsuit. They are talking between
sips of coffee.
WOMAN #1
I don't see how you can do it.
WOMAN #2
Do what?
WOMAN #1
Pull off an outfit like that. Don't
you ever worry, about, you know,
freshness?
WOMAN #2
Used to. Before Megamaxis.
WOMAN #1
Megawhats?
WOMAN #2
Megamaxis, from Flotex. You know how
for years we women kept hearing about
thinner this and thinner that? Well,
the people at Flotex decided that
instead of worrying about wings or
whatever, women should only worry
about freshness.That's why they made
Megamaxis.
Woman #2 unzips her shirt a little to reveal what looks
like a childs diaper that starts just below her
zipper.Woman #1 stares openmouthed.
WOMAN #2
Megamaxis are elegantly simple. Each
one is made of a superabsorbent blend
of cottons. Over 17 pounds of cotton in
every one!
PRODUCT SHOT
A regular sized maxi-pad sits on a blue background. A
lab-coated technician drips a small beaker of blue water
onto the pad.
ANNOUNCER
A regular pad might be alright for
some people....but for others..
The same technician comes back carrying a five gallon
paint bucket, and proceeds to dump the entire bucket on
the small pad, completely washing it out.
ANNOUNCER (CONT'D)
For those people, or those days, only
the Megamaxi will do.
The Megamaxi, essentially a large white cotton
union-suit sits on the same blue background as the
smaller pad. The technician dumps the five gallon bucket
over the Megamaxi, which soaks it all up.
INTERIOR, COFFEE SHOP, DAYTIME
WOMAN #1 (CONT'D)
Only Megamaxi ensures that no matter
how bad I may feel on the inside, I
won't have to show it on the
outside.And they're available at all
drugstores and hospital supply
houses!
WOMAN #2
(laughing)
Wow! Now that's security!
Woman #2, laughing, sets her cup down, and spills it.
She throws her hands up over her head.
WOMAN #2
Waiter!
WOMAN #1
Let me take care of this, you just
worry about the check!
Woman #1 rolls her sleeve up a little to reveal the
Megamaxi. She places her sleeve onto the coffee spill
and the Megamaxi absorbs it instantly, like a paper
towel. Both women laugh.
INTERIOR, GROCERY STORE, DAYTIME
Woman #1 walks down an aisle with package after package
of "feminine hygiene products", she eyes them up and
down until her face lights up at something she is
approaching. A long clothes pole has row after row on
Megamaxis hanging on hooks. She picks through a couple,
then pulls one off the pole and walks confidently
towards the camera.
PRODUCT SHOT
Megamaxis